
Data and AI consultancy, Edinburgh
We clean up your spreadsheets, build the Power BI dashboards and AI tools on top, then teach your team to run them. Fixed price, plain English.

The problem
Copilot, ChatGPT and every AI tool your team wants to use runs on your data. If that data is scattered, inconsistent or stuck in spreadsheets, the answers are wrong. We fix the foundation first.
What we do
For hospitality, independent retail and professional services: the businesses that run on spreadsheets today.
Where to start
Run the free Health Check, then let Collins look at the file properly. You get a written plan you can act on yourself, with or without us.
New: track your score month by month with the free Data Health Monitor (beta).
64/100
Data quality score
Usable for reporting once the top two issues are fixed.
| Issue, by impact | Impact | Fix |
|---|---|---|
| Duplicate customer rows inflate sales totals | High | 1 hr |
| Dates stored as text in three columns | Medium | 30 min |
| Product names spelt four different ways | Medium | 45 min |
| Blank region on one in ten orders | Low | 20 min |
Run the free Health Check, or get the £49 expert report on your own file.
A written proposal with one price, a timeline and clear deliverables.
Clean-up, data model, dashboards and automation, with check-ins throughout.
Walkthrough, documentation and optional monthly support after delivery.
Most dashboard builds start at £750, agreed in writing before any work begins. View pricing
Proof
We built a complete analytics platform and published it: raw sensor feed through data quality rules, modelling and machine learning to board-level economics. Filter it, sort it, and check the numbers against the stated method, including the limitations.
Scotland ITS network performance Transport, public sector
Built with Power BI, dbt, PostgreSQL, Python and machine learning. Synthetic demonstration data: not client data, and not Transport Scotland data.
Who you work with
Collins Ayidan is a data and business analyst. He set up Collinalitics to give small businesses the trusted numbers that larger organisations get from a data team. He also teaches, so every build ends with your team able to run it without him.
Founding clients
Collinalitics is a new, founder led consultancy. Instead of showing reviews we cannot stand behind, we are offering 3 UK businesses the full service at a reduced fixed price, in exchange for an honest case study when the work is done.
Start here
Book a free 30 minute review. You get an honest, plain English recommendation on where to start, even if that means you do not need us.
Fixed price · Plain English · Founder led · Edinburgh based, working across the UK